TEDx shares brave ideas the world needs

Challenge

The region's first live TEDx event after the pandemic couldn't stay in the comfort zone, especially with the theme "Courage Prevails". To bring people back to live talks, organizers needed to break away from the traditional formats and grab attention.

Solution

We adapted TED's iconic "X" into a new, more flexible symbol. It became a building block of a geometric system used to design unique hearts for every idea. That gave each talk a memorable visual form. The system was built to scale online and offline, across the abandoned historic factory that was transformed into a new industrial design venue. After selling out, the rebranded TEDx event launched L56 as the city's hottest new event venue.

"I enjoyed working with Luka. He was reliable, on time, and professional. I’m happy I offered him the task of our entire TEDx branding, because the results really inspired me."

Grega Čufer

TEDxLjubljana

Process

Define and design a lasting brand in 4 weeks

1. Clarity call

Get clarity about the branding process and ROI in a friendly 20min chat with Luka. We'll talk about your business goals and how to reach them through strategy and design.

2. Define Strategy

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Strategy guidelinesNamingPositioningResearchBrand workshop

3. Design Identity

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Content templatesWeb mockupsIdentity guidelinesType and colorLogo systemVisual direction

4. Brand launch

For work beyond strategy and identity, our office teams up with partner specialists. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

PackagingAnimationsPrintWebsite