DMS develops young marketers into trusted professionals

Challenge

For the 30th anniversary of DMS’s student section, the association set out to bring back memories from its beginnings in '94 and unite members across generations through a shared visual identity. The anniversary look had to feel both nostalgic for alumni and fresh for current members.

Solution

The solution was to blend the brand’s past and present visual identities to re-engage the community across all age groups. We evoked nostalgia with playful early-internet graphics and a ’90s dress code. A memory wall and social content that showcased cultural and community milestones turned it into a day to remember.

"Luka was one of the longest-standing members of our community, active in all major milestones in recent years. His contribution has decisively shaped the association’s image as we know it today."

Matej Mivšek

President of DMS - Student section

Process

Define and design a lasting brand in 4 weeks

1. Clarity call

Get clarity about the branding process and ROI in a friendly 20min chat with Luka. We'll talk about your business goals and how to reach them through strategy and design.

2. Define Strategy

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Strategy guidelinesNamingPositioningResearchBrand workshop

3. Design Identity

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Content templatesWeb mockupsIdentity guidelinesType and colorLogo systemVisual direction

4. Brand launch

For work beyond strategy and identity, our office teams up with partner specialists. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

PackagingAnimationsPrintWebsite