Luka Kopajtic Luka Kopajtic

DMS

Developing young marketers.

DMS Hero

Challenge

For the 30th anniversary of DMS’s student section, the association set out to bring back memories from its beginnings in '94 and unite members across generations through a shared visual identity. The anniversary look had to feel both nostalgic for alumni and fresh for current members.

Solution

The solution was to blend the brand’s past and present visual identities to re-engage the community across all age groups. We evoked nostalgia with playful early-internet graphics and a ’90s dress code. A memory wall and social content that showcased cultural and community milestones turned it into a day to remember.

DMS Visual 2
DMS Visual 2
DMS Wide Visual
DMS Visual 2
DMS Visual 9
DMS Visual 2
See all branding works

Luka was one of the longest-standing members of our community, active in all major milestones in recent years. His contribution has decisively shaped the association’s image as we know it today."

Matej Mivšek

Matej Mivšek

President of DMS - Student section