Conventa helps the events industry become sustainable

Challenge

Conventa has pioneered sustainable B2B events since 2007. After 18 years, it grew beyond the Conventa trade show, but the shared name started to cause confusion as new services emerged over the years. The verbal and visual identity had become unclear, making it difficult to support expansion and communicate the company's value in a modern market.

Solution

We evolved Conventa through a clear new brand architecture that preserved its brand equity. Using the long-standing motto "Explore, Meet, Create" as a strategic foundation, we introduced three service categories: Conventa Explore, Conventa Meet, and Conventa Create. We refreshed the visual and verbal identity to remove noise and add confidence, resulting in a clearer, more flexible brand that stands out in a competitive industry. The new focused strategy and refreshed identity, combined with aligned marketing, helped Conventa sell out its main flagship event Conventa Meet for the first time in 18 years.

"Luka guided us through the brand identity process with creativity and precision. His trustworthy support turned complexity into clarity, leaving us confident and aligned."

Neža Brezovnik

Manager at Conventa

"We entrusted Luka to refresh Conventa's brand, and I hope the fruits of this creative cooperation will impress you as they did us."

Gorazd Čad

CEO of Conventa

Process

Define and design a lasting brand in 4 weeks

1. Clarity call

Get clarity about the branding process and ROI in a friendly 20min chat with Luka. We'll talk about your business goals and how to reach them through strategy and design.

2. Define Strategy

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Strategy guidelinesNamingPositioningResearchBrand workshop

3. Design Identity

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Content templatesWeb mockupsIdentity guidelinesType and colorLogo systemVisual direction

4. Brand launch

For work beyond strategy and identity, our office teams up with partner specialists. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

PackagingAnimationsPrintWebsite