Bittergreen brings health to your table transparently

Challenge

Founder of Bittergreen had a bold idea. He decided to fight fake olive oils and bring a top-quality product directly to customers. But that required strategy, a brand, and a clear path to market. To get people to rally behind this mission, we needed a compelling story and an identity that captures attention.

Solution

To earn trust, we decided to build the most transparent olive oil brand. The humble olive - the hero of Bittergreen's story, became the symbol for change. From radically honest copywriting to custom dashboards for full traceability, the new brand proves that the industry can be changed for good. After bringing the 2-year vision to life in 1 month, Bittergreen continues to sell online and in retail, while currently scaling internationally.

Transparency

In a market where most "extra virgin" olive oils are misleading, promises alone are not enough. We decided to replace them with proof that consumers can verify, not just trust. That's why we have partnered with LoginEKO to equip each bottle of Bittergreen with a unique QR code that opens a custom dashboard. Health-conscious consumers can now track their olives at every step, from grove to table.

"Luka helped shape Bittergreen from the first sketches to a living brand. His strategic approach gave us early clarity that made all the difference."

Aljaž Urbanc

Founder of Bittergreen

Process

Define and design a lasting brand in 4 weeks

1. Clarity call

Get clarity about the branding process and ROI in a friendly 20min chat with Luka. We'll talk about your business goals and how to reach them through strategy and design.

2. Define Strategy

Sadly, people don't care about your business. Luckily, they care about your story, and we're good at finding it. We use it to define a lasting strategy that gives you a map of your market and guides your business growth at every step.

Strategy guidelinesNamingPositioningResearchBrand workshop

3. Design Identity

Nice design alone doesn't sell. That's why we design your new identity as a mental shortcut to your unique story, rooted in strategy. The result is brands transformed from vague and forgettable into brands chosen first and remembered longest.

Content templatesWeb mockupsIdentity guidelinesType and colorLogo systemVisual direction

4. Brand launch

For work beyond strategy and identity, our office teams up with partner specialists. The timeline and budget adapt to your needs, giving you everything you need and nothing you don't.

PackagingAnimationsPrintWebsite