Bittergreen

The most transparent olive oil

Challenge

Founder of Bittergreen had a bold idea. He decided to fight fake olive oils and bring a top-quality product directly to customers. But that required strategy, a brand, and a clear path to market. To get people to rally behind this mission, we needed a compelling story and an identity that captures attention.

Solution

To earn trust, we decided to build the most transparent olive oil brand. The humble olive - the hero of Bittergreen's story, became the symbol for change. From radically honest copywriting to custom dashboards for full traceability, the new brand proves that the industry can be changed for good.

Transparency

In a market where most "extra virgin" olive oils are misleading, promises alone are not enough. We decided to replace them with proof that consumers can verify, not just trust. That's why we have partnered with LoginEKO to equip each bottle of Bittergreen with a unique QR code that opens a custom dashboard. Health-conscious consumers can now track their olives at every step, from grove to table.